Just over a year ago, you couldn’t get around the advertising of an underwear subscription for men in the media. Own fabric for a low amount per month. But if there is a demand for unbranded underwear in subscription form, there must also be demand for high-quality branded underwear. And that’s how Gunderwear was born, a subscription with branded underwear.
Since the end of 2018, Gunderwear offers a fully configurable underwear subscription. For this, a collaboration was entered into with 2EROS, Addicted, Andrew Christian, Barcode Berlin, ES Collection and Supawear. When taking out a Gunderwear underwear subscription you can choose for briefs, boxers, jockstraps or a combination. In addition, the possibility is offered to receive only underwear from Andrew Christian. The dimensions are tailored to the customer’s trouser size.
The standard is a subscription that is renewed monthly by direct debit. Recently, pre-paid subscriptions are also offered for a period of 4, 8 or 12 months. For all options: www.gunderwear.nl/product/gunderwear-surprise-ondergoed-abonnement/
Hundreds of customers are now fans of Gunderwear and receive new underwear every month. One of the biggest fans is Jeffrey Wammes. He told the Algemeen Dagblad about Gunderwear:
“This ordering service surprises me every month with new underwear. I like that and it’s easy; I don’t have to think about that. The models are sexier than the standard white slip, they often have separate patterns. There are boxer shorts in there, but most of them don’t have pipes. The briefs are from all kinds of brands, I like Andrew Christian’s best.”
For people who find it a bit too exciting, a webshop has been opened where underwear can be ordered separately: www.gunderwear.nl/ondergoed