Sukrew stands for Sexual Unity Krew. The purpose of Sukrew is the design of underwear with a high wearing comfort in which men feel comfortable.

The brand became known by launching the U Trunk. This had an opening at the crotch, through which the genitals had free play. The Full Trunk soon followed, a tight boxer without opening at the cross. The underwear brand now also offers Jocks and Thongs, offering a complete range of underpants models.